Privacy policy

This Privacy Policy explains how WORLD FASHION(MALAYSIA)SDN.BHD. (the "Company," "we," "us," or "our"), operating under the brand name "usebowl" ("the Service"), collects, uses, and discloses personal data of users ("you" or "customer"). We recognize the importance of protecting personal data in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other relevant laws and regulations.

1. Scope

This Privacy Policy applies to our business activities involving purchase and sale of secondhand goods (reuse business) and e-commerce services in Malaysia, including websites, applications, and other channels operated by WORLD FASHION(MALAYSIA)SDN.BHD.

2. Definition of Personal Data

"Personal Data" refers to any information that can directly or indirectly identify an individual, such as name, address, phone number, email address, identification number, and may include sensitive data as prescribed by the PDPA.

3. Data We Collect

(1) Data Provided by You

• Contact information (name, address, phone number, email, etc.)
• Order history, payment details, shipping information, and other transaction data
• Identification documents required by law (for secondhand trading)
• Data you provide through inquiries, surveys, or other forms

(2) Data Collected Automatically

• IP address, Cookie ID, browser details, access logs, etc.
• Website usage behavior (visited pages, clicks, time spent, etc.)

(3) Data Obtained from Third Parties

• Social media account information when you connect your account
• Information from payment processors, logistics partners, or other business affiliates

4. Purposes of Use

We use your personal data for the following purposes:

• To operate our purchase and sale of secondhand products, process orders, payments, and shipments
• To verify identity and fulfill legal requirements (e.g., for secondhand transactions)
• To respond to inquiries, provide after-sales service, and resolve complaints
• For marketing, advertising, promotions, or service improvements (subject to your consent as required)
• To ensure security, prevent fraud, and comply with legal or regulatory obligations
• Any other purposes for which we have obtained your consent in advance

5. Disclosure to Third Parties

We will not disclose your personal data to third parties except in the following cases:

• You have given explicit consent
• Disclosure is required by law, court order, or regulatory authorities
• Disclosure is necessary to service providers (payment, logistics, system operation) to perform business transactions
• Disclosure is necessary to protect life, health, or property of you or others and obtaining consent is difficult

6. Retention Period

We only retain your personal data for as long as necessary to fulfill the purposes stated above or as required by applicable law. After the necessary retention period ends, we will securely delete or anonymize the data.

7. Security Measures

We implement appropriate security measures such as access control, data encryption, and other safeguards to protect your personal data from unauthorized access, use, or disclosure.

8. Your Rights

Under the PDPA and other relevant laws, you may have the right to:

• Request access to or correction/deletion of your personal data
• Withdraw consent for future processing (without affecting the lawfulness of prior processing)
• Request data portability, if applicable

For details on how to exercise these rights, please contact us at the address below.

9. Cookies

We use cookies and similar technologies for website functionality, analytics, and advertising purposes. You can disable cookies via your browser settings; however, some functions of the website may not work properly if you do so.

10. International Data Transfers

If we transfer personal data to locations outside Malaysia, we will ensure appropriate safeguards as required by the PDPA to maintain an adequate level of data protection.

11. Updates to this Policy

We may revise this Privacy Policy from time to time. If significant changes are made, we will notify you via our website or other appropriate channels. Your continued use of the Service after such notice constitutes acceptance of the updated policy.

12. Contact Us

For inquiries about this Privacy Policy or if you wish to exercise your rights, please contact us at the above details.